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Marketing Manager Moncton 2069719

We are the Maritimes' only John Deere Dealership with 14 locations to serve you.
We are looking for a skilled, dedicated person to fill the position of Marketing Manager at our Moncton Corporate office.

Closing date: Sept 4, 2017
Position Specifics:

Department: Marketing

Reports to: CEO

Supervises: Marketing and Events Coordinator, Marketing Coordinator


Purpose:
Define, manage, and enhance the dealership image and brand in the market. Lead efforts to better understand, attract, and retain customers. Develop and manage marketing tactics to promote the dealerships products and services through targeted efforts. Attract and retain talent and effectively engage marketing department personnel.
Responsibilities:

Leads the development and implementation of a yearly marketing plan and budget

Implements the dealerships marketing strategies by leveraging resources aligned with the dealerships values, mission, and goals " this includes but is not limited to the digital strategy, the social media strategy, the merchandising strategy, etc.

Leads the development, communication, and assessment of marketing tactics (e.g. advertising, promotions, incentives, events, etc.) that reach targeted prospects

Monitors market trends and utilizing customer insight technologies such as Customer Relationship Management (CRM) applications to gain deeper customer understanding

Assists in the customer experience process (e.g. customer focus groups, customer satisfaction surveys, etc.)

Defines and manage the marketing budget; develop monthly, quarterly, and annual advertising activities (e.g. TV, radio, newspaper, internet, social media, etc.)

Acts as a liaison between the dealership, Deere Canada and other manufacturers and leverages manufacturing marketing resources

Manages all media relations for the dealership alongside the CEO.

Manages certain employee communication strategies alongside the CEO.

Ensures appropriate marketing and public relations communications for all departments

Manages recruiting, staffing and employee development activities for employees reporting to this position


Experience, Education, Skills and Knowledge:



7+ years marketing experience

Familiar with John Deere and competitive products

Proven ability to lead and inspire others

Proven ability to communicate effectively one-on-one and within a group

Proven ability to analyze and interpret internal and external marketing reports

Familiar with statistical analytic applications and market research practices preferred

Proven ability to be creative and innovative preferred

Bachelors Degree in business or marketing or equivalent experience



We offer full time employment, an opportunity for advancement within a progressive organization and a competitive compensation package which includes salary, family health benefits and company pension plan..

Please apply today.


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