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The Modellers Company Information

  • Salt Lake City
  • 84047
  • Utah
  • United States


The Modellers was established in 1995 as a high-end modelling and advanced quantitative design, analysis, and programming group. Since our inception, we have conducted more than 800 research studies for businesses across diverse industries, including technology, banking, food/beverage and snack, entertainment, travel, government, fast food, and pharmaceutical. Many of these studies have been produced for leading Fortune 100 and 500 companies. The Modellers was founded by a unique group of Ph.D.s who had all studied under one of the "fathers" of Discrete Choice Modeling, and who is currently the Director of the Center for the Study of Choice. We are experienced in a wide variety of marketing research methodologies and are recognized as world leaders in the theoretical and practical applications of Discrete Choice Models and Data Fusion (i.e., segmentation/database augmentation and scoring). The majority of our staff hold advanced degrees in marketing science, econometrics and/or statistics.

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